How to Build Backlinks Using Infographics

In today’s digital landscape, content is everywhere—but not all content gets attention or earns backlinks. Infographics bridge that gap by turning complex information into visual, shareable assets that attract traffic and links. If you’re looking to boost your SEO and authority, building backlinks through infographics is a strategy you can’t ignore.

Why Infographics Work for Link Building

Infographics are:

Visually appealing and easy to understand
Highly shareable across platforms
Effective at earning organic links from bloggers, journalists, and content creators

They’re perfect for turning boring data into stories people want to read and share.

Step 1: Choose a Relevant and Shareable Topic

Start with a topic that resonates with your audience and offers value. The best infographic ideas are:

Based on data or trends
Solving a common problem
Industry-specific but universally interesting

Examples:

“The Evolution of Digital Marketing in the Last Decade”
“Remote Work Trends: Statistics from 2020–2025”

Use tools like BuzzSumo, Google Trends, or Reddit to research what’s trending or missing in your niche.

Step 2: Collect Credible Data

Use reliable sources to gather statistics or insights:

Government websites (e.g., data.gov, WHO)
Research reports or whitepapers
Your own surveys or analytics

Always cite your sources—this builds trust and encourages others to share your work with a link.

Step 3: Design a Stunning Infographic

You don’t need to be a graphic designer to create a great infographic. Use tools like:

Design tips:

Keep it vertical and mobile-friendly
Use bold headers, icons, and color-coded sections
Limit text—let visuals do the talking
Include your brand logo and website URL

Step 4: Publish It on Your Website

Create a dedicated blog post or landing page that includes:

A brief intro explaining the topic
The infographic
An embed code to make it easy for others to share
Clear call-to-action like: “Share this infographic on your blog!”

Add relevant keywords and metadata for SEO.

Step 5: Promote the Infographic for Backlinks

This step turns your infographic into a backlink magnet.

Email Outreach

Reach out to:

Bloggers who have written about similar topics
Journalists in your niche
Educational or industry websites

Send a short, personalized pitch offering your infographic as a resource.

Submit to Infographic Directories

Try sites like:

Leverage Social Media

Share on platforms that prioritize visuals:

Pinterest
LinkedIn
Instagram (carousel or story format)
Twitter/X with a thread explaining each part

Step 6: Track Performance

Use these tools:

Ahrefs / SEMrush to monitor backlinks
Google Analytics to track referral traffic
BuzzSumo to check social shares

Keep refining your outreach and promotion based on performance.

Final Thoughts

Infographics are more than just pretty pictures—they’re powerful link-building tools when used strategically. By combining good design with solid data and smart promotion, you can earn high-quality backlinks that boost your rankings and authority.

Start with one well-researched infographic and watch the backlinks roll in.